Our Story

Let’s face it: Most of us don’t actually know what we’re doing when we get our first pet. At least we didn’t when we got ours. That’s why we started Pawp—the antidote to all of your black hole Internet searches, big-pharma-backed veterinarians, and endlessly-wandering-the-aisles-of-a-pet-supply-store fatigue.

Here’s how it works: You tell us everything we should know about your pet and we’ll give you all the goods—like what toys you should buy, what food they would like, and even what meds and vaccinations they might need, all based on your information and that information only. Our theory: Why not make the Internet void a more personalized place?

And let it be known that we stand by our promise of offering unbiased recommendations to everyone in our community. Because there’s no such thing as “the best.” All that matters is what’s best for you.

Our Mission

The 3 Bones of Pawp


Between pet supply superstores and dozens of new direct-to-consumer brands, figuring out what to buy for your furry friend can be pretty overwhelming. Just because the space is crowded doesn’t mean you have to drown in it. We’re here to tell you what you need and make it easy for you to get it, 100 percent of the time.


Here’s a fun fact: Of the almost 32,000 veterinary clinics in the U.S.,10 percent of general companion practices and almost 50 percent of referral practices are owned by large corporations. And here’s another one: Most of the time, vets upcharge for medications. Plus, they’re often incentivized to sell certain brands. We love our vets and wouldn’t be here without ‘em. But when it comes to giving unbiased recommendations with no hidden fees, we think we can do better.

[Source: https://www.avma.org/News/JAVMANews/Pages/181201a.aspx]


We made our product as user-friendly as possible so that your life is easier every step of the way. What are you still doing reading this? Go play fetch already.